The campaign will focus on the company’s latest iteration of its classic sneaker, the Workout Plus. Originally launched in 1986 as a fitness sneaker, the Workout Plus has seen a resurgence in recent years.
“We are excited to welcome Gucci Mane to the Reebok family,” said Todd Krinsky, General Manager of Reebok Classic. “Gucci Mane has a deep heritage in music and lifestyle and natural ties to the Workout. We look forward to working together on the upcoming campaign.”
The rapper also praised the partnership, saying he was excited to join the Reebok family. “I’ve been a big fan of Reebok since day one, and the Workout is one of my favorite styles because of its look and long heritage, especially in Atlanta and the South” said Gucci. “It’s a style that’s stood the test of time and I’m excited to put my own take on it through this campaign.”
The sneaker will launch with five different Men’s color ways including a black/white scheme, as well as army green/white, smoky indigo/white, burnt amber/white and skull grey/white. The sneaker will retail for $85 and will be be available at Reebok.com and Jimmy Jazz.
On Friday (Oct. 13), Gucci released his 11th studio album, Mr. Davis. The 17-track project features guest appearances from A$AP Rocky, Nicki Minaj, Chris Brown, ScHoolboy Q, Ty Dolla $ign, The Weeknd, Migos and more.
Check out a few shots from Gucci Mane and Reebok’s campaign below.
See New Music Releases For October 2017